SLI Marathon Blog

Few People Look for a Lawyer on the Internet, Right?

This is a silly question. But, I hear it every day. I hear it from educated, talented lawyers that should know better. I hear it more often from lawyers that are 40-65 years old and that refuse to accept the fact that:1) Few client’s with money use the phonebook to find lawyers…they use the Internet;2) They are slowly losing their client base and will eventually be put out of business by younger, tech savvy lawyers and older lawyers that modernize their businesses;3) Saying “I am computer illiterate” or “I am Internet illiterate” is no longer cute, like it was in 1998. It is a handicap, that unless dealt with, will make your life more and more challenging; and4) Lawyers that take Internet marketing seriously are taking over local markets once dominated by larger, established firms.

Lawyers are supposed to make decisions based on the facts. When it comes to marketing, few lawyers know the facts. Lawyers should spend a mere 10 minutes looking at the facts. According to Google’s statistical database, tens of thousands of people search for lawyers on the Internet each month across the USA. Attorney internet marketing

Nearly all US consumers (97%) now use online media when researching products or services in their local area (BIA/Kelsey)

43% of all searches on the Google network included a geographical identifier (city, town, etc.)86% of those people followed up with a phone call61% of those people ended up making a purchase offline

To determine how many people are looking for a lawyer in your area, use Google’s FREE keyword tool. Type in your city and the type of law you practice.

For example: divorce lawyer Atlanta or Miami bankruptcy attorneys

Here is the link: https://adwords.google.com/select/KeywordToolExternal

The internet as we know it is a great source of informational data.The internet gives everybody access to all sorts of info and detail regardless if it’s credible or not. There are also those who use the net as a possible staging ground for sabotage for any firm or company. The online world is constantly riddled with problems of all sorts and managing a Chicago SEO online reputation is every bit a necessity as any marketing plan. If you think online reputation management is an exaggeration, then you don’t know what the internet world is all about and what it’s capable of.